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Cookie Policy

Information about cookies and tracking technologies used on the Afri-Conseil & Associates website

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Last Updated: March 2026

1. What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website operators.

Cookies can be either "session cookies" (deleted when you close your browser) or "persistent cookies" (stored on your device for a set period or until manually deleted).

We use cookies for essential functionality, performance measurement, user preferences, and marketing purposes. You can control or delete cookies through your browser settings.

2. How We Use Cookies

Afri-Conseil uses cookies for the following purposes:

  • Essential / Strictly Necessary: To enable core website functionality, security, and service delivery
  • Performance / Analytics: To measure website usage, identify popular pages, and understand user behaviour
  • Functionality: To remember your preferences and personalise your experience
  • Targeting / Marketing: To deliver relevant advertisements and measure campaign effectiveness

3. Cookie Categories

3.1 Strictly Necessary Cookies

These cookies are essential for website operation and security. They do not require consent and cannot be disabled:

Cookie Name Purpose Duration
ac_cookie_consent Stores your cookie consent preferences 12 months
session_id Maintains user session during website visit Session
csrf_token Security token to prevent cross-site request forgery Session

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors use our website. They are optional and require your consent:

Cookie Name / Provider Purpose Duration
_ga (Google Analytics) Tracks unique visitors and sessions 2 years
_gid (Google Analytics) Identifies users within a 24-hour period 24 hours
_gat (Google Analytics) Throttles request rate to Google Analytics 1 minute

3.3 Functionality Cookies

These cookies enable personalised features and remember your preferences:

Cookie Name Purpose Duration
theme_preference Remembers your preferred website theme or language 12 months
user_preferences Stores customisation settings and user choices 12 months
modal_dismissed Remembers if you have dismissed notification modals 30 days

3.4 Targeting & Marketing Cookies

These cookies track your activity across websites for targeted advertising. They require explicit consent:

Cookie Name / Provider Purpose Duration
Facebook Pixel Tracks website visitors for Facebook retargeting campaigns Variable
Google Ads (GCLID) Measures conversion from Google Ads campaigns 90 days
LinkedIn Insight Tag Tracks professional audience for LinkedIn campaigns 90 days

4. Third-Party Cookies

We use third-party cookies from the following providers:

  • Google Analytics: Analytics platform tracking website visitor behaviour. Privacy Policy: www.google.com/policies/privacy
  • Facebook Pixel: Social media tracking for retargeting. Privacy Policy: www.facebook.com/privacy
  • LinkedIn Insight Tag: B2B professional tracking. Privacy Policy: www.linkedin.com/legal/privacy-policy
  • Google Ads: Conversion tracking for advertising campaigns. Privacy Policy: www.google.com/policies/privacy

These third parties have their own cookie policies and we recommend reviewing them for more information about their data practices.

5. Cookie Consent Management

When you first visit our website, a cookie consent banner appears allowing you to:

  • Accept All Cookies: Consent to all cookie categories including analytics and marketing
  • Essential Only: Decline non-essential cookies and use only strictly necessary cookies

Your consent preference is stored in the "ac_cookie_consent" cookie for 12 months. You can change your preferences at any time by revisiting this page or clearing your cookies.

6. How to Manage Cookies

6.1 In Your Browser

Most web browsers allow you to control cookies through settings. You can typically:

  • View, search, and delete cookies
  • Block all cookies or set specific cookie rules
  • Clear cookies automatically when closing the browser

Instructions for popular browsers:

  • Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Preferences → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Privacy, search, and services → Clear browsing data

6.2 Opt-Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6.3 Opt-Out of Marketing Cookies

You can opt out of targeted advertising through:

  • Your browser's "Do Not Track" settings
  • Network Advertising Initiative (NAI) opt-out: www.networkadvertising.org
  • Digital Advertising Alliance (DAA) opt-out: www.aboutads.info
  • Individual platform opt-outs (Facebook, Google, LinkedIn)

7. Impacts of Disabling Cookies

If you disable strictly necessary cookies, the website may not function properly. You may experience:

  • Loss of essential functionality and features
  • Inability to complete transactions or submit forms
  • Security vulnerabilities

Disabling analytics or marketing cookies will not affect core functionality but may reduce the relevance of content and advertisements.

8. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our practices. Material changes will be communicated to you via email or a prominent notice on our website. Your continued use of the website following notice of changes constitutes acceptance.

9. Contact Us

If you have questions about our cookie practices or wish to withdraw consent:

Email: nadia.laurent@afri-conseil.com
Address: Available upon request
Contact: Nadia Laurent, Client Relations Manager

For additional privacy information, see our full Privacy Policy at www.afri-conseil.com/privacy-policy.html

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